12pm - 1pm

How to Build Schedule Blocks

C. Doe

2016 Mobile Ad Summit
Tue
, 
Aug 
22
 – 
Wed
, 
Aug 
23
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About

The Event

Clear your calendar - It's going down! Quote Blocks kicks off on April 26th, and you're invited to take part in the festivities. Join us for a day of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

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12:30 PM

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Social Innovation Summit

Learning Journey -

Kansas City

Tuesday
, 
August 
22
 - 
Wednesday
, 
August 
23
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HOW DO WE SHAPE THE FUTURE OF EDUCATION?

Great work is happening across the country in education as we address the immediate issues of today, tomorrow and next week. But, there is also an immediacy to start solving the problems of the next generation and creating a future workforce. While we focus on the millions of kids already on the path to college, we also need to have a long-term strategy to re-establish the high school diploma as a true representation of academic excellence and rigor, career and job readiness, and/or college preparedness.

 

Our vision. The Kauffman Foundation works together with the communities we serve to create uncommon solutions for the challenges of today, while also planning far into the future. The Foundation is investing in ideas that will put into place the critical pathways today that we will be grateful we invested in 18 years from now. That is a movement – a movement that includes you. Not a program, but an actual movement of people to change what happens to kids when they reach the end of high school.

 

Our mission. We want to talk with you, and learn from you, about the things that are working and how those can coalesce into this movement. Education is a big investment that needs an equally big return. We cannot do this alone as a single foundation. As we continue to invest, learn, discuss and build, we need to explore these themes in a conversation with you. We can do more, and we want to learn together with you.

 

Our gathering. Please join Social Innovation Summit (SIS) and Kauffman Foundation as part of a special VIP Delegation of 45 executive leaders as we embark on a unique Learning Journey experience.

 

SIS Learning Journeys are exciting opportunities that provide a curated platform to understand firsthand the insights, programs and innovations driving social impact. Participants will benefit from onsite, interactive sessions with community-based initiatives and organizations to learn from local peers while building national partnerships.

WORKING AGENDA — AUGUST 22nd

12:30 – 2:30 PM

Raphael Hotel | Arrival & Check-In

Settle in to the hotel, relax, and gear up for a fun afternoon and evening. If your flight lands a bit later, join the group whenever you arrive.

3:00 – 4:30 PM

Google Fiber | Tour and Demo | Full Ste(a)m Ahead: The Google Way

Meet Google community impact experts who will share a sneak peak of how Google Fiber is addressing the future of education through technology, access, and STEM. 

5:00 PM

Cocktail Reception & VIP Networking Dinner | Dining with Delegates

Get to know one another as we kick off the festivities, including a few special surprises and highlights as you build lasting relationships with your peers. 

9:00 PM

Kansas City Power and Light District | The Center of It All

Unwind with fellow delegates at the center of it all. This award-winning entertainment district is symbolic of the immense revitalization efforts that have transformed Kansas City over the last decade.

WORKING AGENDA — AUGUST 23RD

8:00 AM

Kauffman Foundation | Breakfast | The Foundation: Where Are We Today?

Begin our day at the Kauffman Foundation for a special Kickoff Breakfast where we’ll explore the power of collective investment and community engagement in education.

10:00 AM

Ewing Marion Kauffman School | Tour & Interaction | What is Working?

Celebrated with some of the highest test scores in the city and state, we will meet the principal and students while learning from this national model for education reform.

11:30 AM

JE Dunn | Presentation & Pitches | One Innovation Does Not Fit All

Explore ways that Kansas City institutions are fostering innovation and hear creative pitches from Lean Lab Fellows who are creating transformative education solutions in the community. 

12:30 PM

Webster House | Meet & Greet with the Mayor and City Leaders | The Education Ecosystem

Join Kansas City Mayor Sly James for lunch at a transformed schoolhouse on the National Register of Historic Places, followed by themed roundtable discussions led by local city leaders, educators, and practitioners.

2:30 PM

Operation Breakthrough | Tour & Interaction | Leveling the Coding Field 

Explore how Kansas City is transforming early childhood education by offering a sophisticated, high-tech learning environment for the city’s most vulnerable children.   

4:30 PM

Populous | Tour and Capstone Group Discussion | Designing the Future  

Explore how urban design will transform the way we live, learn and earn with a sneak peak of this large-venue architecture firm’s Campus 2050 initiative. Then engage your peers in a capstone discussion about the future of work, employment, skills, and talent.

7:00 PM

Kauffman Stadium | Baseball Game | Lessons Outside of the Classroom

Bringing the journey to a close, continue to mingle with your fellow delegates and speakers with the backdrop of an iconic Kansas City Royals game.

THE DELEGATION

TRIP HIGHLIGHTS

Meet your tribe. We are creating a professional class of ecosystem builders to transform communities and reinvent economic development. You will be connected to a tribe that you didn’t know existed.

Discover fresh ideas. We will create and share lessons to build ecosystems, with attendees participating from all 50 states. We will collaboratively define, validate and professionalize new tools for doing our work better.

Create real action. After two-and-a-half days, you will craft a tangible action plan to bring back to your community. You will be able to apply practical solutions as soon as you return home.

Speakers

Jerry Zen

CEO, 3DAYS

Zen is a pioneer in the field of mobile advertising. 3DAYS is the 5th company that has achieved a Fortune 500 ranking under his guidance.

Kate Welsh

VP of Sales, 3DAYS

With a decade of leadership experience at 3DAYS, Welsh oversees sales, operations, growth initiatives and strategic alliances.

Sarah Chen

CEO, AdTank

Chen is founder and CEO of AdTank, a digital advertising think tank that partners with brands to unlock consumer markets through marketing.

Jenny Grace

Founder, Target Tween

Target Tween specializes in trend forecasting and marketing strategies for the tween and teen demographics.

Forest Bello

VP, Digital Media, Clicker

As VP of Digital Media at Clicker, Bello crafts innovative and creative solutions for the digital space, specializing in minority consumers.

Amit Sands

Digital Director, Power Haus

Sands heads up a world-class team of 120, and leads digital capability and integration for a suite of 50+ corporate clients.

Vee Nguyen

Editor, Ad Market Magazine

Nguyen covers mobile news and trends for Ad Market Magazine. Her work has also appeared in The New York Times, and Wired.com.

Charlie Gaudenzi

Mobile Analyst, Mobile Arts

Mobile Arts conducts quantitative and qualitative research on mobile habits, market trends, and user needs across the globe.

Schedule

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails


The rundown - AUGUST 22nd

4:30 PM

Arrival & Check-In


5:30 PM

Cocktail & Networking Reception


6:30 PM

VIP Dinner with Special Guests


The rundown - AUGUST 23RD

8:00 aM

Opening Breakfast


9:30 AM

Meeting with Local Entrepreneurs


10:30 AM

Panel Discussion


12:30 PM

Lunch with Local Government Officials


2:30 PM

City Tour


4:00 PM

Kauffman Site Visit


5:30 PM

VIP Dinner with Special Guests


7:00 PM

Baseball Game

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THE DELEGATION

Clear your calendar - It's going down! Splash Blocks kicks off on April 21st, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

Medium Image Block #3

Clear your calendar - It's going down! Image Blocks kicks off on May 20th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

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THE DELEGATION

Sponsors

Sponsors Block #1

The rundown - AUGUST 23rd

8:00 AM

Opening Breakfast


9:30 AM

Meet with Local Entrepreneurs


10:30 AM

Panel Discussion


12:30 PM

Lunch with Local Government Officials


2:30 PM

City Tour


WHY KANSAS CITY?

Historically known for jazz and BBQ, Kansas City—like many of the communities represented at the ESHIP Summit—is reimagining what it can be. Major growth in the entrepreneurial ecosystem has been catalyzed by the Big 5 Initiative, coupled with the work of countless organizations and a mayor who boldly aims to make the community “America’s Most Entrepreneurial City.”


Signs of progress are everywhere. Drawing on the heritage of homegrown companies like Sprint, Garmin and Cerner, Kansas City recently saw one of the largest increases in tech startup density of any U.S. metro. Entrepreneur support organizations and programs like 1 Million Cups, the Angel Capital Association, FastTrac, Pipeline, U.S. Sourcelink and the Kauffman Foundation all call Kansas City home. Growth in new companies is being fueled by more than $1 billion invested in downtown over the last five years, 200+ entrepreneur support organizations and one of the nation’s lowest costs of living.

People are flocking to the region. KC was chosen as the first Google Fiber City in 2011. Techstars set up shop in 2014. Brad Feld, Steve Case and Softbank have made local investments. One can see signals of the future in the city’s brand new streetcar system, an ambitious Smart Cities initiative and the world’s greenest residential development, currently rising on the historic banks of the Missouri River.

You're invited to

Social Innovation Summit - Brooklyn Learning Journey
August 
22nd
 - 
23rd

AT

Clear your calendar - It's going down! You're invited to take part in the festivities. Come one, come all, bring a guest, and hang loose. This is going to be epic!
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About 3DAYS

A Fortune 500 company, 3DAYS sets the platinum standard for engaging, media-rich mobile ads. With award-winning campaigns in video, interactive and animated content and partnerships with top-tier creative agencies across the globe, 3DAYS dominates the mobile ad solutions field and delivers effective, cost-effective solutions.

The Delegation

The Georgia Center Hotel has proudly served Atlanta's corporate needs for over 25 years. With 10 ballrooms, an expansive media center, multi-media technology and an in-house production staff, The Georgia Center excels in creating memorable special events. 

The Peach Tree is renowned for its healthy preperations of decadent Southern classics. Winner of two Eat Up Awards and a leader in farm-to-table cuisine, The Peach Tree offers casual-chic dining in the heart of Atlanta.

Why Kansas City?

Kansas City is small enough to manage, yet big enough to matter.

 

Historically known for jazz and BBQ, Kansas City is rethinking what it can be. Major growth in the entrepreneurial ecosystem has Kansas City in the middle of the job creation conversation, and people are flocking to the city for new opportunities.

 

But when every child does not have access to a quality education, even the most dynamic economic development plan will fail. By 2020, more than 65 percent of jobs will require a postsecondary credential, and current Kansas City postsecondary access and completion rates are inadequate to meet this need.

 

To respond to today’s challenges in education, Kansas City is thinking differently about the way we solve problems as well as how we engage families, students, educators and those who support our students.

 

Meanwhile, the Kauffman Foundation is working with the communities we serve to address the needs of learning in a rapidly changing economy. Kansas City provides the opportunity to work directly with students, parents and educators to develop concepts, test ideas and work through solutions in a diverse landscape.


Leveraging the backdrop of Kansas City, we will be telling a national story with insights applicable across all cities and communities!

 

We believe the lessons learned in Kansas City can positively influence other cities, not just across our nation, but around the world.

FAQs

EVENT

TIMING

To take full advantage of the experience, we recommend arriving the afternoon of August 22nd and departing the morning of August 24th.

HOTEL 

ACCOMMODATIONS

We have arranged a discounted room block at The Raphael,  a luxury boutique hotel in the heart of Kansas City, and recommend the group stay there for ease of logistics and transportation.

 

Click HERE to book your hotel room with our special group rate.

WHAT IS 

INCLUDED

Due to the generosity of our partners, there is no fee to participate! Delegates are responsible for their own travel and hotel, but all activities in Kansas City are included (meals, VIP receptions, and luxury bus transportation).

ADDITIONAL

DETAILS

Once confirmed, we will follow up with a delegate information form with additional details to prepare for your amazing Kansas City experience.

APPLY TO ATTEND

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